Values that Drive Everything
Most consultancies are competent but forgettable—we’ve seen it from both sides. For twenty years, the gap between promises and delivery has bothered us.
Talk to us
So we did
Amana (أمانة) means trust, reliability, and the fulfilment of a responsibility placed in our care. For us, it’s more than a name it reflects how we believe work should be done: with honesty, clarity, and doing the right thing at the right time.
We’re a founder-led practice where the people you meet stay accountable for results. Specialists are brought in only when they genuinely add value.
Co-founder/ Senior Partner
This is our ‘mission’ — we just don’t call it that.
Organisations face moments where growth and risk collide. New markets, new regulations, a cyber incident, a programme that’s gone sideways. In those moments, you don’t need a deck. You need people who’ve been there, who understand the pressure, and who’ll work with you until it’s sorted.
That’s what we do. We make change work not just in theory, but in how your business operates, how your people behave, and what your results look like afterwards.
This is our ‘mission’ — we just don’t call it that.
No sugar-coating. No telling you what you want to hear. If something isn’t working, you’ll hear it from us first. Trust starts with honesty.
Our founders have sat in your chair governed programmes, faced boards, managed regulators. We don’t advise from the sidelines. We’ve lived the pressure.
Richard and Waqas lead every engagement personally. You deal with the founders, not a team of juniors. We’re invested in lasting value, not quick wins.
Our job is to leave your team stronger, more capable and more confident. If you still need us doing the same thing twelve months later, we haven’t done our job.
Co-founder/ Senior Partner
Co-Founder/ CEO
Advisor / Cyber Security
Our Values
Most firms put values on a wall and forget them. Ours shape how we hire, deliver, and act, especially under pressure, earning the trust our clients rely on.
Clarity and direction. Helping you see the problem clearly and decide what to do about it.
Hands-on execution. We embed with your team and make things move.
Senior capability on a part-time basis. CISOs, programme directors, change leads.
Side-by-side delivery for complex, multi-workstream programmes. We stay until it’s done.
We share lessons from real programmes — what AI means for regulated industries, how to recover a stalled transformation, and why cyber resilience is now a board conversation.
